The Diversity Project was born out of a deeply personal moment in February 2023, when founder Cassandra witnessed her younger sister, Shayna, struggle with self-acceptance after experiencing bullying due to her skin tone, body hair, and other physical traits. When Shayna expressed a desire to bleach her skin and become someone else entirely, Cassandra knew something had to change.
Determined to empower her sister and others like her, Cassandra launched The Diversity Project on Instagram, featuring 75 inspiring guests from around the world who openly shared their stories of identity, resilience, and self-love. These voices served as a powerful reminder to Shayna—and thousands of others—that it’s not just okay to be yourself—it’s something to be celebrated.
But Cassandra didn’t stop there.
She took her mission offline, traveling voluntarily to schools across the UK, facilitating interactive workshops that taught young women the importance of embracing who they are. Her message was clear: your uniqueness is your power.
In 2025, Cassandra expanded her vision by bringing together a passionate team of like-minded individuals, all driven by the same purpose—to make The Diversity Project bigger, louder, and more impactful.
Today, The Diversity Project offers transformational workshops and products designed to help young women in schools, beauty pageants, and beyond become the best version of themselves. Whether you’re joining a group session or seeking 1-on-1 guidance, our work is rooted in real stories, emotional healing, and practical tools for growth.
Our signature interactive workshops take participants on a journey:
From pain to power.
From self-doubt to self-worth.
From surviving to thriving.
One of our most beloved offerings is the Self-Love Journal—a beautifully crafted guidebook designed to help you turn healing into habit and self-love into a daily practice.
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Ready to Start Your Journey?
Whether you’re a school leader, pageant finalist, or an individual ready to invest in yourself—The Diversity Project is here to walk alongside you. Let’s rewrite the narrative, together.
Book a workshop today or preorder your Self-Love Journal now—because becoming your best self starts with one bold step.
Meet Our Founder
Cassandra Jacob
Founder of The Diversity Project
Cassandra Jacob is the visionary behind The Diversity Project. She graduated in 2023 with a BSc Hons in Human Biology and Education, and currently works in the education sector in the United Kingdom. Her academic and professional background gives her a unique insight into the emotional and social challenges young girls and women face, especially when it comes to identity and self-worth.
The Diversity Project was born out of a deeply personal moment in February 2023, when Cassandra witnessed her younger sister, Shayna, struggle with self-acceptance after being bullied for her skin tone, body hair, and other physical traits. When Shayna tearfully expressed a desire to bleach her skin and change who she was, Cassandra knew that something had to change—not just for her sister, but for every woman who feels unseen, unworthy, or unrepresented.
With a mission to empower every woman to embrace self-love and acceptance, Cassandra created The Diversity Project to celebrate and uplift beauty in all its forms—across race, ethnicity, size, gender identity, sexual orientation, ability, age, culture, and background.
As a beauty queen herself, crowned Miss Pageant Girl UK 2023, Cassandra has used her platform to amplify The Diversity Project’s message on a national stage. Since entering the pageant world in 2021, she has shown that beauty, strength, and leadership come in many forms. Her experience in the public eye—combined with her heart for education and advocacy—gives her a powerful voice in the movement for representation and equity.
Her passion, hard work, and relentless drive are rooted in a commitment to ensuring that young girls, women, and marginalized individuals feel seen, celebrated, and worthy—just as they are.
A message from Cassandra:
“I started The Diversity Project not because I had all the answers, but because I saw the cost of silence. Every young girl deserves to grow up believing they are enough. Every woman deserves to be proud of who they are. Diversity is not a trend—it is the truth of our humanity. My hope is that through this work, we can build a world where everyone feels empowered to take up space, just as they are.”
Personal Philosophy:
“When we honor our differences, we discover our collective strength. Real beauty begins with self-acceptance.”
Meet The Team
Angel Seraphina Jennings
Advertiser
Meet Angel Seraphina Jennings, a passionate and imaginative young advertiser. Born in 2002 into a Malayalee family in Singapore, Angel was raised in a vibrant blend of cultural tradition and creative freedom. From an early age, she showed a deep love for music and art, often expressing herself through painting, playing instruments, and storytelling. Outgoing, cheerful, and full of witty humor, Angel is known for her extroverted personality and magnetic presence. She thrives on creativity and human connection, always eager to meet new people and share ideas that inspire.
Angel began her educational journey studying Web Application at ITE College West. Although she gained valuable skills in tech, she realized her true passion lay in the creative world. She made a bold decision to switch paths and pursue Advertising at Nanyang Academy of Fine Arts, where she discovered the powerful impact of visual storytelling. To her, everything in life is a form of advertisement, a reflection of identity, emotion, and purpose. This realization sparked a deep commitment to use her creativity to tell meaningful, authentic stories that resonate with others.
Having overcome personal struggles with bullying and body image, Angel now channels her experiences into empowerment. As a proud member of The Diversity Project, she is passionate about helping women feel confident, seen, and celebrated in their own skin. Angel believes that beauty exists in all forms, and she’s on a mission to reshape the way society views confidence and worth. Whether through advertising or activism, her goal is to uplift others and promote a world where diversity and self-love are not just accepted but championed.
Sophie Chaloner
Content Creator
Introducing our content creator, Sophie Chaloner - a passionate advocate for women empowerment. From finding her own empowerment initiative in 2023 to joining TDP to grow both & inspire a new generation of committed women who celebrate one another, her main aim is to create & be a part of a community celebrating self love, growth & individuality.
One thing she is most proud of is having the opportunity to teach English to pre-school children in Bangkok, Thailand. She believes empowerment starts from a young age & that if children are taught to celebrate themselves and dream big, then there will be less self esteem issues and a kinder world.
Sophie’s interests include travelling, reading & playing netball. She recently got back from a solo backpacking trip to Thailand, Bali & Australia where she felt inspired after making new friendships. If she’s not playing netball, she’s in the gym or on a run. She has grown up with sport all her life where she spent most of her childhood competing in synchronised swimming.
Ann Jennings
Content Creator
Ann Jennings is a Toronto-based filmmaker whose work is driven by a deep curiosity about people, places, and the power of storytelling. With an adventurous spirit and a love for exploring new cultures, Ann is constantly seeking out fresh perspectives and meaningful connections. Whether through film, travel, or conversation, she is fascinated by the human condition—what shapes us, what moves us, and how our stories define who we are. This passion for understanding others is at the heart of everything she creates.
As a proud contributor to the Diversity Project, Ann is committed to elevating underrepresented voices and building spaces where everyone’s story can be seen and heard. Her filmmaking is grounded in empathy and honesty, often blending striking visuals with emotionally rich narratives. Off set, she finds inspiration in nature, spontaneous adventures, and moments of quiet reflection.
Guided by her favourite verse, Jeremiah 29:11“For I know the plans I have for you,” declares the Lord. Ann approaches each new project with hope and purpose, trusting that even the most unexpected journey can lead to something extraordinary.
Georgina Hopwood
Graphic Designer
Georgina Hopwood is a 22-year-old children’s nurse from the UK with a deep passion for creativity, compassion, and confidence. When she’s not caring for young patients, she can often be found outdoors, immersed in a romance novel, or proudly competing in pageants — an endeavour she cherishes for the self-growth, sisterhood, and sparkle it offers.
She is also a proud member of The Diversity Project, where she contributes as a graphic designer. In this role, Georgina channels her creative energy into meaningful work, aiming to empower young girls and women around the world. Her designs seek to help others embrace their identities and feel seen, valued, and celebrated.
Whether through nursing, art, or advocacy, Georgina grounds everything she does in the belief that kindness, confidence, and representation truly matter.
Nabila Iskandar
Graphic Designer
Meet Nabila Iskandar, the visionary behind Ni.Kaizen, an artist who defies conventional boundaries and turns creativity into an adventure of limitless possibility. Born in Singapore in 2001, Nabila found her passion for art early on, using it as a safe space to explore her emotions and express herself fearlessly. After studying Fashion Apparel and Design at ITE Central and working as a graphic designer, she deepened her artistic journey at Nanyang Academy of Fine Arts, majoring in Fine Art with a focus on Drawing and Printmaking.
But Nabila is not just an artist—she’s a passionate teacher and mentor, committed to empowering others through the transformative power of art. Her mission is to inspire individuals to embrace their own creativity and find their unique voice. Whether through her own artwork or in the classroom, Nabila encourages people to discover the strength within themselves, using art as a tool for self-expression, healing, and personal growth.
As the creator of Ni.Kaizen, Nabila is more than an artist—she is a catalyst for change. She pushes the boundaries of artistic expression and invites others to do the same, creating a space where creativity knows no limits. Nabila’s work, spanning painting, drawing, photography, and printmaking, is a reflection of her belief in the power of art to heal, empower, and transform. It’s about more than just creating—it’s about embracing who you are, flaws and all, and using that authenticity to empower yourself and others.
Through her art and teaching, Nabila empowers individuals to break free from societal expectations, face their insecurities, and embrace their true selves. Her work is a call to action, a reminder that we all have the power to create, express, and empower one another.